Fashion is cyclical and, as we know, trends always come back! This phenomenon has been studied by experts such as Lowe & Lowe in 1983, being essential for designers, trend hunters and fashion lovers. In this universe, Laver's Law shines as a key theory. Do you know her?

James Laver, with his famous Law of Fashion, offers us a temporal perspective on design and beauty. According to Laver, more than 100 years usually pass from the introduction of a style to being considered "beautiful." It's like watching a style evolve from being initially rejected to being valued as classic over time.

Antique and Vintage Jewelry: The Trends That Are Returning!

Antique and vintage jewelry is like those forgotten songs that, boom!, capture our attention again. Following Laver's study:

Victorian jewelry, more than a century old, is now seen as true works of art full of history and charm.

Art Deco, after almost a century, has become synonymous with elegance and sophistication, reminding us of those gems from classic movies that make us sigh.

The styles of the 60s and 70s are experiencing their second youth, with a nostalgic and unique appeal.

80s jewelry, with that retro charm, is gaining ground among the most fashionable and glamorous.

In the current fashion scene, where craftsmanship and quality are valued, many influential personalities are rescuing these antique or vintage jewelry, appreciating its retro aesthetic value and excellent manufacturing. These unique pieces are becoming coveted treasures by collectors and trend hunters.

In this fascinating journey through the world of antique and vintage jewelry, Laver's Law teaches us that true beauty transcends temporary fashions. So, the next time you fall in love with a piece of jewelry with that retro or vintage touch, remember: you are choosing to be part of a fashion cycle that has captivated generations and will undoubtedly continue to do so in the future.